AAD25: Younger HCPs and more technology … and oh, the lines!

Once again, the 2025 American Academy of Dermatology Annual Meeting brought together top dermatologists, researchers, and industry leaders to explore the future of skin health.

With a diverse roster of exhibitors in pharma, biotech, devices, and consumer products, AAD has always been unique among medical conventions. Fellow convention vets Julie Teplitzsky, Michael Young, Chris Metzger and I spent a full day on the show floor and found that while much was true to form, there were several changes afoot.

Have a look at what we saw.

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Fellow Suppliers, It’s Time to Rethink Our Pitch