The Rules and Regulations You Need to Know for Healthcare Exhibits

This article was originally published in July, 2025 by Exhibit City News.

Healthcare conferences and exhibits offer a powerful way for companies to engage and build advocacy with healthcare professionals (HCPs), introduce new products, and build credibility.

Promotion of drugs and devices is governed by federal law, state laws, European Union (EU) regulations, and voluntary codes of conduct. Collectively, they shape almost everything from how exhibits are designed, to what messages are communicated, what activities are permitted, and how data is collected.

While the laws are concise, there's far less agreement on how to interpret those laws at exhibits. Legal teams review every word, every image, and every exhibit activity. It ultimately falls on the convention manager to identify the risk points, negotiate between stakeholders, keep creative and account teams on the right path, and to make sure what's agreed on in advance is what’s on the show floor.